Chroma
Timeline
Timeline
Timeline
Role
Role
Role
Skills
Skills
Skills
Identifying personal color palettes using machine learning
Identifying personal color palettes using machine learning
Identifying personal color palettes using machine learning
May 2023 - July 2023
May 2023 - July 2023
May 2023 - July 2023
Developer & Product Designer
Developer & Product Designer
Developer & Product Designer
MatPlotLib
Flutter
Branding
MatPlotLib
Flutter
Branding
MatPlotLib
Flutter
Branding
Chroma
Chroma
Chroma
Chroma
Background & Context
Background & Context
When Beauty feels like guesswork
View on desktop for the full case study!
When Beauty feels like guesswork
As teenagers navigate physical and mental growth, 87% report feeling pressure around appearance (Pew Research Center). A problem that doesn't start from vanity, but uncertainty.
During a transformative period of life, young people are trying to understand who they are, including how to express themselves authentically, yet finding the right makeup and clothing colors remains a frustrating, trial-and-error process.
As teenagers navigate physical and mental growth, 87% report feeling pressure around appearance (Pew Research Center). A problem that doesn't start from vanity, but uncertainty.
During a transformative period of life, young people are trying to understand who they are, including how to express themselves authentically, yet finding the right makeup and clothing colors remains a frustrating, trial-and-error process.
Understanding the consumer perspective
77
survey responses
from related Reddit & Slack channels
Overwhelmed by options…
There are endless color choices when it comes to style, but no personalized guidance.
Purchases are often rushed, driven by impulse and sales according to 63/77 responses.
73% of survey answers have experience post-purchase guilt with cosmetic products.
How might we... help people discover which colors complement their unique features, so they can shop with confidence and reduce purchasing mistakes?
How might we... help people discover which colors complement their unique features, so they can shop with confidence and reduce purchasing mistakes?
Solution
Chroma is a machine learning application that analyzes skin tones to recommend personalized color palettes and provide information on your skin type.
Styleguide & Branding
Styleguide & Branding
Aa
Aa
Figtree
Figtree
Explore the code here!
Explore the code here!
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